Your next big idea
starts with the
right name

Lease to Own lets you start using a domain name while paying toward ownership in monthly installments. You don’t have to pay the full purchase price upfront, though some sellers require a down payment. For a buyer, that can change which names are within reach. At Efty, we see founders choosing Lease to Own while

Choose a company name and its domain together, not as separate decisions made weeks apart. Better still, start by exploring domains you can actually buy within your budget, then build a shortlist of names you like. Consider how the opposite approach can play out. The founders have spent weeks brainstorming. A shortlist became a favorite.

You’ve made your decision. The name is right. The price either has a number attached or sits behind a “Make Offer” form. You’re ready to engage. Before you do, decide what you can justify spending and whether you’re ready to follow through. Those two things should guide how you approach the seller, how far you