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The good stuff

Strategy, stories, and the occasional rant from people who do this all day.

Don’t Name the Company Until You Can Own the Name

Choose a company name and its domain together, not as separate decisions made weeks apart. The founders have spent weeks brainstorming. A shortlist became a favorite. The team loves it. The designer has already started sketching the logo, and the team has updated the pitch deck. Then someone asks the question that should have been

The Insider Guide to Closing the Domain You Want

You’ve made your decision. The name is right. The price either has a number attached or sits behind a “Make Offer” form. You’re ready to engage. The next few messages will determine whether this deal closes in two weeks or stalls indefinitely. Almost everything that decides which way it goes is in your hands, not

Why That Domain Costs $250,000

You’ve found the name. It’s the one. It says exactly what your company does, it sounds great out loud, and it’s available for $250,000. Now what? For most first-time buyers, this is the moment the process stalls. Not because the price is necessarily wrong, but because there’s no obvious way to evaluate whether it’s right.